OTT services have grown rapidly in popularity over the past few years.
People can now watch various genres of content anytime and anywhere.
However, as subscription fees keep rising and extra costs are added,
interest in free streaming services is naturally growing.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
How did OTT services begin?
OTT platforms evolved by replacing cable TV with online streaming.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
more people started using these services.
After the pandemic increased time spent indoors,
streaming consumption surged.
Strengths and weaknesses of OTT platforms
The biggest advantage of OTT is the freedom to Free Streaming Services choose what you want to watch.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
There are also some limitations.
Growing costs create frustration for users.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Free streaming provides content at no cost in exchange for watching ads.
Content becomes accessible without subscription fees.
FAST services are becoming more popular.
Although ads appear, users save money while platforms earn revenue.
Why ad-based platforms are rising
FAST represents a growing streaming movement.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
A wide content range boosts usage.
In conclusion
Cost pressure drives users toward free platforms.
Comparing services and choosing what fits your lifestyle can be enjoyable.
Content consumption will keep evolving.